Our approach was to craft a tone of voice that is warm and friendly, aligning with Syha’s mission to not only offer relief through natural products but also provide advice and inspiration for navigating the challenges of the menstrual cycle.
In developing Syha’s refreshed branding, we drew upon the timeless symbolism of the moon—a symbol that has long been associated with the cycles of women’s lives. The moon represents empowerment, reflection, and renewal, which made it the perfect central motif for Syha’s identity. The moon’s subtle phases are integrated throughout the packaging, mirroring the natural rhythms of life and honoring cycles of change and renewal.
The moon unites the range, grounding each product in a shared visual language that reflects the brand’s values. Our refreshed branding and packaging celebrate resilience, beauty, and a deep connection to the earth, resonating with Syha’s core message of holistic wellness.
Inspired by the richness of Western Australia’s terrain, we chose a colour palette that reflects both the serenity of nature and its fiery strength. This blend not only enhances the visual identity but also aligns with the product's purpose and function, offering a balance that feels soothing and energizing—just like the brand itself.
To further elevate the packaging we integrated subtle finishes such as blind embossing and a flatt matte finish.. The blind embossing technique subtly draws attention to key elements of the design without overwhelming the visual narrative, offering a tactile yet refined experience that reflects the brand’s authenticity and care.
The overall identity celebrates the harmony between nature, sustainability, and self-care, empowering Syha’s customers to move through life’s rhythms with confidence and ease. Every design element, from the colour palette to the tactile details, reflects Syha’s deep commitment to wellness, sustainability, and the natural cycles of life. The refreshed branding and packaging serve as a reminder to embrace the journey of life, honoring both the personal and universal rhythms that define us.
Our collaboration with Syha embodies our belief that branding is not just about visual design—it’s about creating a powerful, meaningful connection with the consumer. Through thoughtful design and a deep understanding of Syha’s mission, we’ve helped them connect with women on a more personal, empathetic level.
“As a start-up business, finding the right designer was crucial, especially after our first design failed.
From the initial planning sessions to keeping us updated at every stage, the entire process was easy and effortless. Their talent and insight were instrumental in creating packaging that perfectly captures our brand's identity. We're thrilled with the results and highly recommend their services to any start-up looking for a professional and supportive team.
Thank you Angela!
Linda Lulich,
Director, Syha
Natural wellness
for your monthly cycle.
As a specialist branding and packaging design studio, Depot was invited to refresh the identity and packaging for Syha, a menstrual wellness brand committed to easing the discomfort of periods with plant-based products. The original packaging did not effectively resonate with women; it was overly industrial and lacked the empathy needed to speak to the needs and experiences of the modern consumer.
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