We created a visual identity system comprising of a core brand mark and a monogram—itself a symbolic communicator of luxury. In addition, we added a suite of illustrations and developed a colour palette of deep, lush green and accent pastels inspired by Australia’s natural beauty in flora. Our design journey extends across all touchpoints, from product and packaging to logo design and brand guidelines to their digital marketing and social media marketing.

Mindful of material wastage we used less, wherever possible. We removed the envelope from the launch invites by creating an origami-style piece which folded up to create its envelope, no glue was needed. Each invite was beautifully hand-lettered by Lesley Workman.

In fulfilling the design brief for by Beth of luxurious and sustainable, we worked with Industrial Design House Vert on the bespoke refillable vessel. The vessel is a defining element of the brand, its unique shape and materials turn the powder into a thing of value. The vessel itself influences consumer perception of the product quality and desirability as well as informing usage. The material combination is simple, glass with a natural ash stopper. The brand monogram is laser etched into the wooden surface and the brand mark pad printed directly onto the glass. The form is elegant, a blended conical with flowing surfaces.

Every aspect of the user experience and engagement was considered in the development of the packaging— it is about the look, construction, choice of materials, finishes and feel. Material selection is key to controlling perception from first impression to a second evaluation. Perceptions can be manipulated not only by the look but also by the way something feels. With this in mind, we selected materials not only for their sustainable credentials but also those that were able to deliver a memorable tactile experience. A super smooth, uncoated FSC paper stock was used for the vessels primary packaging. Subtle finishes such as blind embossing add to the perception of prestige.

The unboxing experience ensured a slow reveal heightening the consumers’ expectations and suspending the pleasure of using it.