The client's desire for a flat presentation of the tall, tapered bag posed a significant design obstacle. Additionally, the bag needed to remain visible, ruling out the possibility of boxing it entirely—an approach that would have led to unnecessary over-packaging.
Our solution? Enter the “half box”—a clever, lid-like structural design that not only flattens the bag for better stackability but also creates a unique brand asset and builds brand equity. This innovative design maximizes space for branding and essential information while providing a convenient area for stamping freshness dates. Additionally, we developed a distinct brand identity centered around a colour and numbering system, making it easy to differentiate between the 14 coffee varieties while maintaining a cohesive and visually striking appearance.
Effective packaging solutions rely on establishing clear information hierarchies. By understanding consumer purchasing drivers and strategically prioritizing information through typography, layout, colour, and graphic design elements, we ensure that essential details capture the consumer's attention effortlessly. This approach not only enhances the user experience but also strengthens brand recognition and trust.
True brew.
True
brew.
How do you stack a coffee bag? That was the challenge Depot faced when artisanal coffee brand Jacobs asked us to rethink their packaging design. At the core of our coffee bean packaging design project was innovation, driving us to seize an opportunity to redefine industry standards and deliver a clever structural design that excelled in form, function, cost-effectiveness, and aesthetic appeal.
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