Within such a competitive landscape, we looked at creating a brand that inspires consumers to embrace their wild side and indulge in nature's finest offerings. Our eco friendly packaging features compostable wrappers and recyclable boxes, reflecting their commitment to sustainability.

The wordmark and monogram reflect the unrefined essence of the products, while the playful tone of voice leverages product attributes to create a versatile range of expressions across packaging design, merchandise design, and digital design.

Each raw bar has a unique flavour profile, and we amplified their essence using bold, oversized hand-drawn typography on both the packaging design and supporting visual communications. The rich, dark brown color backdrop represents the dates present in all variants, providing a visually indulgent experience for consumers.

Crafting the outer wrapper from a certified compostable material presented challenges, especially in achieving the desired print saturation. Through rigorous testing and experimentation, we successfully attained the vibrant finish essential for this sustainable packaging.

Naked Nature isn't just a brand—it's a vibrant celebration of raw, unadulterated goodness, inviting consumers to embrace the wild side of nature with every bite.

‍