At Depot, we believe in transforming the way consumers view healthy snacks. Our branding and packaging design for Nudus reflects this vision, skillfully balancing authenticity and playfulness to stand out in a competitive market.
The design features a bold black backdrop, creating a striking contrast with the vibrant hues of Nudus’ minimally processed, half-raw, half-dried fruits and vegetables. This choice emphasizes the brand's commitment to delivering maximum flavor and nutrition through minimal processing.
Our curvaceous logo merges sophistication with approachability, encapsulating Nudus’ ethos while appealing to health-conscious consumers. To reinforce transparency and trustworthiness—two essential pillars of the Nudus brand—we overlay product descriptions onto the ingredient imagery, symbolically protecting the “naked” fruits and vegetables within.
By challenging industry norms, our thoughtful design ensures that Nudus remains a standout option for those seeking healthy, delicious snacking choices.
Naked munch.
Depot crafted the branding and packaging design for Nudus, showcasing that delicious snacks can also be healthy. Nudus chips are made from air-dried fruits and vegetables, with no additives—just “bare naked” goodness. The packaging reflects this purity and simplicity, appealing to health-conscious consumers seeking guilt-free, nutrient-packed snack options. By leveraging strategic design, we emphasize the brand’s commitment to natural ingredients, making Nudus stand out in the competitive healthy snack market.
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